To consistently provide an efficient, reliable service from concept right through to in-store delivery.

Market Research


Pet Brands marketing team work hard to understand and continuously meet or exceed customer needs through market research. Market Research at Pet Brands is carried out in many forms from focus groups to breaking down high level strategic reports. Our partners find it most insightful as it allows us to suggest the most lucrative growth opportunities, it improves decision making capabilities, lessens risk and it keeps us relevant and future orientated.

Idea Generation & Innovative Product Design


Idea generation is the most important component of the overall innovation process, that’s why at Pet Brands our ideas capture switch is “always turned on”.

Whether it’s an idea to resolve a customer problem or a brand new brief on a new product launch, our experienced product management and design team work closely with the brand management team to brainstorm and deliver an innovative solution that works in a retail environment with the right ‘good, better, best’ pricing strategy.

Product Management


The product team is highly experienced in factory management ensuring products comply with all specification and regulations set. The team also have specialised knowledge of product types they are handling to make them fit for purpose. All our products are tested with certification and we work closely with retail partners in response to changing legislation and customer specific requirements.

Quality Control China, India & UK


Pet Brands quality assurance team are located at Pet Brands offices in the UK and in newly opened offices in China to manage and control the quality of Pet Brands products. The department is responsible for timely compliance from product development, through production and product team final ‘gold seal’ inspections.

Pet Brands only uses ethical factories that have been audited and approved for quality and ethical compliance.



Over 57 years established a relationship with the best factories gives us unrivalled sourcing knowledge resulting in a strong reputation within the Pet industry.

Investment in Tooling


The most innovative, exciting pet toys accessories that have come from Pet Brands to date, is a result of the investment in own tool designs for its licensed and own label ranges such as Interball, Hello Kitty, Me to You and Chocoholic.

Distribution Service


Pet Brands UK head office operates from an old textile mill with extensive warehousing and storage facilities, located in Dewsbury, West Yorkshire.

Operationally pallets are delivered to specific customer guidelines either direct to store, distribution centres or collected. The warehouse is supported with a sophisticated computerised stock management system to manage incoming and outgoing parcels. 220 containers are unloaded every year and 650,000 cartons dispatched out to our customers. Pet Brands also offer an on site re-packaging and fulfillment facility.

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